If you ask the average Irish football fan for their views on the state of the nation right now, most will respond with the same downbeat views. The majority are disconsolate about the way we have slipped down the rankings, the style of play, and the perception that the squad has become a mix of battle-worn veterans and inadequate younger players. This view, though popular right now, may be a little wide of the mark. The more optimistic of us will point out that 2014 was the year where Robbie Keane was voted Most Valuable Player in the MLS, Stephanie Roche scored the second-best goal of the year, and John O’Shea provided a memorable equaliser against world champions Germany.
Things, therefore, are not as bad as we first feared, and the FAI themselves have been quite active on social media in a bid to capitalise on the many high-points we’ve experienced over the past year. Their digital strategy is based around giving their fans a voice, and creating a discourse which revolves around topical issues, and evolves in accordance to the will of the fans.
There have been many great examples of how the FAI’s digital channels have been used to great effect for promoting soccer at every level. Our E-Book on the subject, entitled FAI Social Media Report 2014 is an in-depth report on the ways in which they present themselves to the public, and the campaigns that have worked well for them during this time. You can download the free E-Book by following this link http://content.sway.ie/lp-fai-social