Welcome to our blog! So our mission here will be to look in-depth at certain key areas of sponsorship impacting both the Irish markets and internationally.
Our focus since our inception has been on the management and sale of international rights at sports. While we don’t expect that to change anytime soon, we recognise the growing digital shift that is revolutionising the very nature of the sporting and fan experience.
The huge impact of social media in creating the buzz that sponsors so crave is impacting the very value of sponsorship as we know it – which you can see from our first series of assessment around data relating to the World Cup 2014.
We’ll be using this blog to examine issues around measurement and real value relating to sponsorship spend and how this is changing the sports market. Your input/comments are always of value!