Social Media Report Series


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Sway Sports Marketing recently embarked on an exhaustive research initiative which aimed to establish which Irish sports team has the most effective digital strategy – the GAA, IRFU or FAI.

Each of our Social Media Report series is informative and visually striking; inside, you will find details on five key areas that are essential to all national sporting groups:

Current Following: We take a look at the numbers of fans that each team has on Facebook, Twitter and Youtube, and analyse who has seen the most positive growth for 2014.

Sponsors: Here, we examine how team assures their future revenue by including their sponsors in  social media activity, and whether they do it in an effective manner

Interaction with Followers: We look at cases where fans have got in touch with a team through social media, and whether their query was actioned in a timely and efficient manner.

Community Work & Grassroots Operations: This section establishes which organisation has made the most impact on a local level, and how they are promoting their game to younger players.

2014 in Review: Each report includes a step-by-step review of 2014 from a social media standpoint, which campaigns worked best, and which areas need some improvement.

2015 Onwards: How to ensure the positives from the previous year can be carried into he future, and possible innovations each code can introduce for the future.

Which of the Premier Rights Holders social media strategies resonated the most with you in 2014? Register for the comprehensive E-Books here:


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