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View More5 Reasons US Advertisers should advertise pitch-side at English Premier League games
The premier league has a religious following in its native UK market, the recent signing of its new £5.163 billion domestic TV rights deal only accentuating this fact, but how does this affect international exposure [... read more]
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View MoreTop 5 Eye-Catching Examples of LED Advertising
Sports have never been more popular and the costs with associating your brand with your sport of choice is also rising at unprecedented levels. One of the most cost effective solutions for brands looking for alignment at sports events, is advertising on pitch-side LED [... read more]
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View MoreThree Ireland Sponsorship – Sport & Digital Activation
Three as a brand have become synonymous with Irish sport, being the main sponsors of both the Irish national football and rugby teams. As a company, the brand utilise digital platforms well through both sponsorship partners and when it comes to social media, they let [... read more]
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View MoreFAI: Making Great Strides On & Off the Pitch
If you ask the average Irish football fan for their views on the state of the nation right now, most will respond with the same downbeat views. The majority are disconsolate about the way we have slipped down the rankings [... read more]
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View MoreSocial Media Report Series
Sway Sports Marketing recently embarked on an exhaustive research initiative which aimed to establish which Irish sports team has the most effective digital strategy - the GAA, IRFU or FAI [... read more]
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View MoreThe FA Cup – Sponsors Won’t Play Ball
The FA Cup is currently faced with a quandary, having been unable to secure a sponsor for this year’s competition for the first time since 2006. In contrast, the less prestigious League Cup [... read more]
The Sway Sports Blog
Dedicated to delivering insights and analysis on digital sponsorship initiatives globally.
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